The Dutch SPAR announced the official sponsorship of South Africa’s Dimension Data team. The two sides signed a one-year brand exposure on the team wear. This transaction is the first time that SPAR has reached a sponsorship agreement with the world’s top cycling team. SPAR is a long-term sponsor of the European track and field sports.
Doug Ryder, head of the Dimension Data team, believes that working with SPAR can better promote the concept of healthy travel in South Africa and even the world.
About SPAR, the Chinese are not unfamiliar. At present, it has entered eight provinces in China.