Hammer Series, the ground-breaking pro cycling series, today officially announces its expansion into Asia with a new partnership with Sun Hung Kai Properties Hong Kong Cyclothon – the biggest road cycling event in Hong Kong.
Hammer Hong Kong, presented by Sun Hung Kai Properties, will take place on October 14. The race will be staged as part of the festival of cycling that is the Sun Hung Kai Properties Hong Kong Cyclothon.
As part of the Sun Hung Kai Properties Hong Kong Cyclothon, Hammer Hong Kong will see the biggest and best UCI WorldTour cycling teams compete for glory in a special, one-off race day on the streets of the iconic territory.
Anthony Lau, Executive Director of the Hong Kong Tourism Board, said: “The Hong Kong Tourism Board is delighted to bring the Hammer Series to Hong Kong, in partnership with Velon.
“The Sun Hung Kai Properties Hong Kong Cyclothon has grown from strength to strength since its first edition four years ago and has continued to expand and draw more top-notch cyclists from around the world.
“This partnership is a natural move for the HKTB to upgrade the UCI Asia Tour Class 1.1 road race into a world-class spectacle and is in line with our continued efforts to enhance every element of our diverse range of mega events which contribute to Hong Kong’s status as the events capital of Asia.”
Adam Kwok, Executive Director of Sun Hung Kai Properties, said: “Sun Hung Kai Properties is proud to be the title sponsor for the Sun Hung Kai Properties Hong Kong Cyclothon for its fourth consecutive year.
“We passionately believe in our ‘sports for charity’ effort and in promoting cycling at all levels to fans in Hong Kong, China and rest of the world.
“With this year’s introduction of Hammer Hong Kong presented by Sun Hung Kai Properties, an unprecedented number of WorldTour teams will be visiting and competing in Hong Kong for the first time and I’m sure fans locally and worldwide will have a whole lot to cheer about.”
Graham Bartlett, CEO of Velon, said: “We’re delighted to bring the Hammer Series to Hong Kong for a spectacular finish to the 2018 series.
“We couldn’t ask for better partners than the Hong Kong Tourism Board and Sun Hung Kai Properties to bring a fantastic race alive for the fans in Hong Kong and internationally. The teams are all really up for a big finish.”
Stephan Herth, Executive Director Summer Sports at Infront, said: “We are excited to see the Hammer Series evolve after the first successful season by adding a third race in Hong Kong to the 2018 calendar.
“Cycling is a key sport in Infront’s long-term strategy as well as an important pillar of the wider Wanda Sports business, as highlighted by events such as the recent Tour of Guangxi.
“This partnership with Sun Hung Kai Properties Hong Kong Cyclothon, which brings Hammer Series to China, will enable us to further develop Asian cycling and to promote this new exciting format on a global basis.”